The Art Deco period during the 1920’s and 1930’s, I think is one of the most stylish periods in the history of design.
The black and white advertisements I have found in my copies of the French magazine ‘L’Illustration’ of April 13th and April 20th 1929, are quite stunning in draftsmanship, humor, and little historical plots in the life in the chic Parisian lifestyle that men and women were aspiring to during this period between the First and Second World Wars.
If you compare the images from my earlier post on the L’Illustration magazine – 18th October 1913 edition, to the images here, it is quite remarkable the difference in style over the 10 year period from 1913 to 1929.
So what happened?
The 1925 Paris Exhibition was probably the biggest influence on style, design and architecture, and the birth of the Art Deco movement.
The First World War – 1914 to 1918 had a huge influence on the change in culture, particularly for women. (anyone who is watching Downton Abbey on the TV at the moment will know what I’m talking about – ITV – Sunday nights UK).
Life was meant to be gay and carefree – women where at last beginning to feel in their grasp the much strived for freedom in the fashions they wore, the sports they undertook and the wonderful new adventure that the motor car was providing.
Such a Romantic Period – Super Fast Cars – Gorgeous Watches – Holidays in Nice – 1920’s France was the place to be!
Do you like these L’Illustration Magazines? if so, do look in my Etsy Vintage Shop – 3rd Shelf from the Top. They are for sale there INCLUDING the magazines that have the images illustrated here!
So go have a look. Here is the link to the THREE MAGAZINES that I am selling together:
October 18th, 1913 – April 13th, 1929 – April 20th, 1929
This is a great way to buy them, as the shipping costs are much lower if in a package of 3 magazines, so quite a bargain.
I would love to know who buys them and why.
Are you a designer who likes to collect historical documents of the early 20th Century? I must admit they are very inspiring when the creative juices are being stirred!
Perhaps you are a digital artist and need to add some more images to your library. I know a lot of you are very gifted Scrap booking and collage artists. I would love to see what you could do with these Art Deco images.
Are you learning French, or studying French history? L’Illustration magazine is a more interesting way to help you on your way with the French language and provide little snippets of French history, which was the daily news during the 1920’s.
Of coarse, you could just keep them on the coffee table and wallow in the wonderful world of the Parisian Lady of 1929. A little glimpse of her world, what she was buying, what she read……What was going on on April 20th 1929?